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For a chain of shops, the shelf is also a product: producers pay for their goods to sit at eye level, on an end cap or in a particular fridge. With Shelf space you know at any moment how many planograms you have, where they stand, how full they are and what they bring in.
Planograms, described once
- A planogram has its fixture (gondola, wall shelf, end cap, fridge), its measurements, its shelves from top to bottom and how much fits on each — in product facings or in centimetres — plus instructions for setting it out and a diagram.
- You set it up at once in the locations where it stands; each location can have its own notes and its own costs (set-up, monthly upkeep).
Occupancy and space to sell
- For every planogram and every shelf you see how much is taken today and by whom.
- The dashboard shows the average occupancy, what is free and what the free space would fetch at your rates, contracts ending within 30 days and what is to be put up or taken down in the locations.
Rates, revenue, costs
- Set the rate per facing or per metre for each kind of fixture, a factor for each shelf (eye level costs more) and one for premium locations; every campaign gets a suggested price, and you keep the price you negotiated.
- Revenue and costs are spread over the campaigns' days and over the locations by how much they take in each, so you see the margin by month, by location and by partner.
- Only people with the right to them see prices and figures.
Campaigns carried out
As with display spaces, every campaign reaches whoever implements in each location, is confirmed (with photos, if you ask for them), can be refused with a reason and is taken down at the end; you can ask for photos of the shelves at any time.
In scores, if you wish
Shelf occupancy, revenue per location and per metre of shelf, campaigns put up on time and photos sent on time become indicators for scorecards.
The module is not included in any plan: it is added separately and priced by the number of active locations.